The Filter Bubble

Today we’re going to try an experiment to explore something called the “Filter Bubble.”

The TED video features Eli Pariser, the founder of an organization called MoveOn.org, talking about how current online search systems are really starting to control how we see the world.

After watching this video, we’ll do our own experiment with search and filter bubbles.

For more information about this issue, you can read this article on the NY Times website about online personalization: “The Trouble With the Echo Chamber Online,” by Natasha Singer.

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